When it comes to the best Greek fashion brands, these labels add a pinch of glamour to your summer look …
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We’re always on the hunt for fashion buys that at once feel luxurious and also transport us – whether we’re going on a chic sun holiday or we simply want to dress like we are. These Greek fashion brands, from well-known names to under-the-radar gems, are perfect for right now …
Woera
Who: Woera, the Athens-based brand founded by Instagrammer Natalia Georgala. What: An out and out celebration of a simple mannish shirt, Woera excels in excellent shirting as well as summer staples like elasticated shorts and striped trousers, all in crisp cotton. Wear: The slit-cuff striped blue trousers, €255, are a must-have.
Ancient Greek Sandals
Who: Ancient Greek Sandals, the staple footwear label loved by the likes of style influencer Lucy Williams. What: As well as making elegant flat summer sandals in an array of styles and neutral colours, the Greek fashion brand also does an excellent line in clogs, handbags, jelly sandals and has a collaboration with much-loved Spanish footwear brand Castañer. Wear: Made from a mix of corn- and cow-leather, the sleek black Persephone sandals, €205, give that classic Greek look whilst also being entirely contemporary.
Zeus + Dione
Who: Zeus + Dione, the Greek fashion brand helmed by Marios Schwab – a name you might recall from the designer’s eponymous ready-to-wear collections which were red carpet favourites. What: Zeus + Dione takes resort dressing up a notch. Pieces pay tribute to Greek identity as well as local craftsmanship. For example, the silk used in the brand’s exquisite dresses comes from Soufli, a town in the Northern east of Greece. Wear: The brand’s Anemone kaftan, €624, is a beach dressing hero.
Kióhne
Who: Worn by the likes of Gwyneth Paltrow, Athens-based swim label Kióhne nails that polished poolside aesthetic we all crave. What: The brand excels at elegant bikinis as well as striking all-in-ones that could double as daywear. There’s also a nice offering of minimal leather sandals as well as jewellery and handbags. Wear: With its braided straps and zinging red colour, the Karina swimsuit, €155, is sure to be catnip for the style set.
